A) He’s not a Designer, which is a fact that’ll become abundantly clear once you explore this site.
B) He’s definitely a Copywriter who’s spent more than a decade deep in the Digital trenches, churning out not only award-winning stuff, but also keep-the-lights-on content like:
Google ads • Web banners • Social posts • Pre-roll videos
Emails • Landing pages • Spotify ads • Blog posts • Digital POS signage
SEO meta-titles/meta-descriptions • White papers • Newsletters
Taglines galore • Branded Wikipedia pages • Stadium ribbon boards
FB/Twitter/IG/Snapchat/LinkedIn ads • Product descriptions
Client-facing messaging that makes a CEO’s ramblings sound more awesome than awkward
Just name a deliverable.
Chances are, I’ve written for it.
On time & under budget.
Awareness Campaign • Be The Match • The Show 2020 (Bronze)
Our campaign needed to emphasize the racial disparity in the BTM registry. “Our Race Against Time” was the result. This :30 spot (+ social posts & a landing page) helped fuel awareness & increased donor registrations.
YouTube Geeky Fan Outreach • Cox Communications
What happens when a telecommunications company wants timely content? You create a series featuring a fun, quirky persona, hire an actor who’s agile & awesome, give her fun stuff to say & shoot/edit the same day, so content’s always fresh.
Octoberfest Burger Pre-Roll • Red Robin
Why pitch a concept to a client over the phone when you can rent some lederhosen, borrow a tuba & shoot it in advance to prove that it works? Luckily for us, they loved the idea, so we shot a few more, guerilla style.
Pregnancy App Promo for Social • The Mother Baby Center
As the primary writer for The Mother Baby Center’s digital content, I was tasked with highlighting blog posts, writing Google ads or (in this case) promoting their pregnancy tracking app by creating a how-to video.
2nd Chance Ticket GIF for Social • California Lottery
In the lottery, there are never "losing tickets.” There are only "non-winners." With 2nd Chance, your non-winning ticket could still be worth something. So, we mashed up my love of rhyming with a looping GIF.
Managed Private Cloud Explainer Video • Code42
As the in-house Copywriter at Code42, I knocked out a few explainer videos. This is the one I’m most proud of. My Motion Graphics guy & I were given the opportunity to take dry information & make it interesting.
Blog Post Awareness for Social • The Mother Baby Center
In order to promote our Mother Baby Center blog, we created these teasers for TMBC social channels. After writing & storyboarding this, I handed it over to my Designer who really helped it take off.
Snowmobiles/ATVs • Health Insurance • Record Companies
Lotteries • Shopping Malls • Restaurants • Hotel Chains
Stem Cell Donation • Pro Baseball/Football Teams • Railways
Pharmaceuticals • Coffee • Windows • Model Kits • Fireplaces
Backup Software • All-Natural Sweeteners • Birthing Centers
Video Arcades • Hockey Equipment • Paint/Coatings
Hospitals • Industrial Tanks • Fitness Clubs • Rust-Proofing
Milk Products • Electric Bikes • Produce • Sportswear
Hearing Aids • Alcoholic Beverages • Telecommunications
Casinos • Take-Out Pizza Chains • Public Transit • Caulk
Natural Gas • Paper Products • Fire Department Equipment
Theater Festivals • Knitted Socks • Automobile Dealerships
